EkaTantra
A happy customer leaving a store with a shopping bag

Feature Deep-Dive

Customer Management & Marketing

Turn casual shoppers into lifelong fans. Build relationships, reward loyalty, and grow your brand with integrated marketing tools.

Customer profile in a CRM with purchase history

Centralized Customer Database (CRM)

Your customers are your most valuable asset. Our built-in CRM automatically creates a profile for every customer who shops with you, whether in-store or online. It captures their contact information and consolidates their entire purchase history into one place.

See a customer's total spend, average order value, last visit date, and favorite products at a glance. This 360-degree view empowers you to provide personalized service and build real, lasting relationships.

A mobile phone showing a customer's loyalty points balance

Flexible Loyalty Programs

Reward your best customers and keep them coming back. Design and launch your own custom loyalty program in minutes. Create point-based systems ('Earn 1 point for every $10 spent'), visit-based rewards ('Your 5th coffee is free!'), or tiered programs with exclusive benefits for VIPs.

Loyalty points are automatically tracked and can be redeemed seamlessly at checkout. A well-executed loyalty program is a proven strategy to increase customer lifetime value and create passionate brand advocates.

Marketing campaign builder for sending SMS to a customer segment

Targeted Marketing Campaigns

Stop shouting into the void. Use your rich customer data to send relevant, targeted marketing campaigns via Email and SMS. Create smart segments based on purchase history, visit frequency, or total spend.

Send a 'we miss you' offer to customers who haven't visited in 90 days. Announce a new collection to everyone who previously purchased from that category. Inform your VIP customers about an exclusive pre-sale. Targeted marketing drives higher engagement and delivers a much better return on investment.

A stylish physical gift card for a fashion boutique

Gift Card Management

Turn your customers into brand ambassadors. Sell both digital and physical gift cards that can be redeemed in-store or online. Gift cards are a powerful way to attract new customers and boost sales, especially during holidays and special occasions.

Our system handles the entire lifecycle, from selling and activating cards to redeeming them and tracking balances. All gift card sales and redemptions are fully integrated into your financial reporting for easy reconciliation.

Know Your Customers, Grow Your Business

By understanding who your customers are and what they love, you can create personalized experiences that foster loyalty and drive repeat business.