EkaTantra
Data flowing into a central brain icon

Feature Deep-Dive

Analytics & Business Intelligence

Stop guessing, start growing. Transform your sales and operational data into your most powerful strategic asset.

Live retail sales dashboard on a large screen

Live Sales Dashboard

Your business's command center. Get a real-time pulse of your entire operation from one screen. Monitor live sales, track orders across all channels (in-store and online), view payments by type, and see your top-performing products for the day.

This live data empowers you to make quick, impactful decisions. Identify a sudden rush and allocate more staff to the floor, or see a slow period and run a flash promotion—all based on what's happening right now.

Report showing the sales and profit margin of different products

Product & Category Performance

Go beyond just what's selling. Understand what's profitable. Our reports help you analyze sales, profit margins, and sell-through rates for every product and category. Identify your stars, your slow-movers, and your loss-leaders.

Use this data to optimize your purchasing, refine your pricing strategy, and design promotions that clear out old stock while maximizing your overall margin. This is the key to smart merchandising.

Chart showing customer lifetime value and purchase frequency

Customer & Sales Staff Insights

Understand who your best customers are and what they love. Our analytics show you your top spenders, most frequent visitors, and their favorite products. Use these insights to create personalized marketing and reward your VIPs.

You can also track the performance of your sales staff. See who your top performers are, what they're selling, and their average transaction value. This helps you incentivize your team and provide targeted training where it's needed most.

User creating a custom sales report using a report builder tool

Custom Reports & Data Export

Every business is unique. While we provide dozens of pre-built reports, our custom report builder allows you to slice and dice your data your way. Create reports that answer your specific business questions.

Analyze sales by a specific brand, compare the performance of two store locations during a holiday season, or track the redemption rate of a specific coupon. You can save your custom reports and even schedule them to be emailed to you automatically. For advanced analysis, export any data set to CSV.

Make Data-Driven Decisions with Confidence

EkaTantra's analytics suite gives you the clarity to optimize your products, staff, and marketing, driving profitability and sustainable growth.